There are 28 categories in the main Awards Program for 2022

Main Awards

This category recognises the most effective campaign by a brand in response to the COVID-19 pandemic. 

This category recognises the most effective mobile advertising campaign, either in-app or on the open web. The judges will be looking for creativity, targeting and most of all, results that demonstrate effectiveness.

In this category, we are looking for the most effective use of messaging in a marketing campaign, either for a one-off promotion, or as part of an ongoing communications programme.

In this category, we are looking for the most effective use of proximity in a mobile campaign. It could be a campaign leveraging the user’s location to target them with a marketing message to drive them into a physical retail outlet, or a campaign using beacons to serve up relevant messaging to shoppers inside a store, or any other instance of proximity being used to engage intelligently with consumers on their phones.

This category rewards the most effective use of Augmented Reality or Virtual Reality campaign. Judges will be looking for evidence of effectiveness in terms of metrics such as number of interactions; dwell time; and revenues generated by the campaign. They will also be looking beyond gimmickry at the most effective use of Augmented or Virtual Reality to achieve a business objective.

This category recognises the most effective mobile money solution. It could be a mobile payment platform or any type of financial services app.

This category recognises the most effective use of paid or organic search by a brand. 

In this category, the judges are looking for the successful campaign targeting smart speakers.

This category rewards the most successful campaign to launch a new app.

In this category, the judges are seeking to recognise the campaign which performed best in driving app downloads. In addition to download numbers, the judges will be looking at the amount spent on the campaign in order to assess how well it performed in terms of return on investment.

In this category, the judges are looking for the campaign that was most successful in driving downloads using App Store Optimisation tools and tactics.

This category recognises the best advertising platform or network for promoting app installs.

This category recognises the most comprehensive and granular solution for measuring the performance of apps with respect to downloads, user engagement and revenue generated.

This category recognises the most effective platform owners to engage with their app’s users in-app.

This category recognises the most effective app marketing agency. Judges will be looking for solid campaign results and client testimonials.

This category rewards the most successful campaign in terms or retaining app users.

This category recognises the most effective use of influencer marketing to drive downloads of an app.

This category recognises the most effective App Store Optimisation tool or platform. Judges will be looking for solid campaign results and client testimonials.

This category recognises the most effective user acquisition tool or platform. Judges will be looking for solid campaign results and client testimonials.

This category recognises the most effective campaign run off a budget of less than £50,000.

In this category, the judges are looking for a campaign that uses mobile to drive a download, a sale or charitable donation, retail footfall, or further the engagement with the consumer. The campaign should demonstrate mobile’s ability to reach consumers at scale and push them down the purchase funnel.

Data has been the key word of recent years. Many companies are overflowing with data, but are sinking, rather than swimming, in it. In this category, the judges will be looking for campaigns that use data to deliver real, meaningful insights, which are then brought to bear on the campaign.

This category recognises the most effective app marketing campaign for a Retail app.

This category recognises the most effective app marketing campaign for a Health & Fitness app.

This category recognises the most effective app marketing campaign for a Finance app.

This category recognises the most effective app marketing campaign for an eCommerce app.

This category recognises the most effective app marketing campaign for an Entertainment app.

This category recognises the most effective app marketing campaign for an Automotive app.

Our Special Award celebrates the best of the best.

SPECIAL Awards

Grand Prix Award

This is the best campaign from all the other regular category winners, as selected by the judges.

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