Effective Mobile Marketing Awards 2024 Edition – Rules of Entry 

Deadline
All entries must be submitted by the Awards deadline, which is midnight (UK time) on Sunday 15 September 2024.

Eligibility
Any campaigns/platforms/solutions which ran or were developed in calendar year 2023 or calendar year 2024 are eligible for entry in the Awards. We welcome entries from across the world.

Entries must be submitted via the Awards Portal.

Campaigns/projects may be entered into multiple categories.

The judges reserve the right to move an entry from one category to another if they believe it has been submitted to the wrong category and there is another, more appropriate category for it. The judges reserve the right to withdraw a category if insufficient entries are received. Any queries should be addressed to the Awards team at: awards@mobilemarketingmagazine.com

Cost of Entry
The cost to enter an award is £285 plus VAT where applicable, per submission, to enter into one category.

Payment
Entries must be paid for before judging commences to be considered for the Awards. To pay for your entries, select the entries you wish to pay for in the ‘Completed and Not Paid’ section, then click on the ‘Pay for Selected Entries’ button. 

Next, click on ‘Generate an Invoice’ to generate an invoice that can be paid by bank transfer (BACS) or credit card. The system will then generate an invoice for your entries. This should be settled immediately.

Invoices are issued by Masterclassing, which owns Mobile Marketing. If you already have Masterclassing set up as a supplier, please settle the invoice in the usual manner. If we are not set up as a supplier, either use the details on the invoice to pay by BACS, or click on Pay by Card to pay by credit card. If you have any queries regarding payment, please email awards@mobilemarketingmagazine.com  

Scoring
The Effective Mobile Marketing Awards are scored on four criteria, as outlined below:

Strategy – 20%
Judges will be looking for evidence of a sound business strategy behind the development and launch of the campaign, platform, app or other marketing solution under scrutiny. What were the business goals the brand set out to achieve and how did the solution aim to meet them? 

Innovation – 20%
For the Innovation element of the judging, the judges will quite simply be looking for evidence or originality and innovation, taking a different approach to solving an old problem.

Execution – 20%
For this part of the judging, the judges will be looking at how well the campaign or other solution was delivered. It’s important to flag up any challenges that were encountered, whether in terms of developing the solution or targeting a particular audience segment, for example, and how these were overcome.

Results – 40%
Here, the judges are looking for evidence of success. Wherever possible, you should supply real numbers rather than percentages. If the numbers are confidential, please make this clear on the Entry Form. Entries supplied without results are going to be at a disadvantage from the outset.

The judges’ decisions are final and no correspondence will be entered into.

Commercial sensitivity
Any information contained in your Awards entry which is not for publication should be marked ‘Not for publication’.

By submitting an entry, you confirm that you agree with the Rules of Entry.

CATEGORY DESCRIPTIONS
Please read on for a full summary of each category…

Most Effective App Advertising Platform
Recognising platforms that have provided exceptional advertising solutions for mobile apps, driving app installs, engagement, and revenue through targeted and impactful ad campaigns.

Most Effective App Analytics Platform:
Highlighting the Most Effective App Analytics Platform, showcasing excellence in providing comprehensive insights and actionable data to optimise app performance and user engagement.

Most Effective App Engagement Platform:
Recognising the Most Effective App Engagement Platform for its exceptional ability to drive user interaction, retention, and overall app success via innovative engagement strategies and features.

Most Effective App Install Campaign:
Highlighting the Most Effective App Install Campaign for its outstanding achievement in driving app downloads, user acquisition, and engagement through strategic campaign planning, execution, and optimisation.

Most Effective App Marketing Campaign of the Year:
Celebrating the Most Effective App Marketing Campaign of the Year, recognising excellence in creativity, strategy, and execution, resulting in significant app growth, engagement and brand visibility.

Most Effective App Store Optimisation Campaign:
Recognising the campaign that demonstrated outstanding effectiveness in optimising app visibility, rankings, and downloads through strategic keyword optimisation, compelling visuals, and enhanced app descriptions.

Most Effective Augmented Reality/Virtual Reality Campaign:
Honouring the campaign that showcased the most innovative and impactful use of augmented reality (AR) or virtual reality (VR) technology to engage users, enhance brand experiences, and drive meaningful interactions, setting new standards for immersive marketing.

Most Effective Influencer Marketing Campaign:
Acknowledging the campaign that leveraged influencer partnerships most effectively to amplify brand reach, foster authentic engagement, and drive conversions.

Most Effective Mobile Advertising Campaign:
Recognising the campaign that delivered the most compelling and results-driven mobile advertising strategy, utilising innovative formats, precise targeting, and engaging creatives to achieve campaign objectives, maximise ROI, and leave a lasting impression on the audience.

Most Effective Small Budget Campaign:
Celebrating campaigns that have achieved significant results with limited resources, demonstrating creativity, innovation, and strategic thinking to maximise impact and effectiveness within a constrained budget.

Most Effective Use of Data:
Commending the campaign that demonstrated the most effective utilisation of data-driven insights and analytics to inform strategy, optimise targeting, personalise content, and drive measurable results, showcasing the power of data in enhancing marketing effectiveness and delivering ROI.

Most Effective User Acquisition Platform:
Recognising the platform that provided the most effective and innovative solution for acquiring high-quality users, driving app installs, maximizing user engagement and retention, demonstrating performance excellence, targeting capabilities, and campaign optimisation.