The Winners

2021 Winners

Congratulations to all of our winners! You can read more about the winner from each category by clicking on any of the links below.

Winner

Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP – Start Your Adventure AR

Winner

The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden Video and Interactive End Card

Other Shortlisted Entries

Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Volkswagen and S4M – Converting 44 per cent of Impressions to Volkswagen Dealership Visits

Winner

Jack Daniel’s, Spark Foundry and Hawk – Jack Daniel’s: Tennessee Whiskey Original and Tennessee Apple

Other Shortlisted Entries

Chicago Town, Mobsta, IRI and Wavemaker North – Chicago Town Leveraging Location Data
Frito-Lay, OMD and Tapjoy – Frito-Lay Drives Holiday Brand Lift with 2.6m Gamified Engagements
GSK Narhinel Italy, Digitas UK – Narhinel Method Campaign
Russian Standard Vodka, The Village Communications and Hawk – Raise Your Standards in Vodka
McCormick, Spark Foundry and Hawk – Schwartz Herbs and Spices Campaign

Winner

Kwalitaria and Fingerspitz – Delighting During COVID-19

Other Shortlisted Entries

HP and PadSquad – HP Colorizer: Print, Play and Learn
OmniGOV, The Department for Business, Energy and Industrial Strategy and Mobsta – UK Government COVID-19 Business Support for BAME SMEs
Palmers and S4M – Driving Over 27,000 Visits for Palmer’s During the Pandemic
Public Health England, OmniGOV@MG OMD and Venatus – Public Health England: Better Health – Every Mind Matters
Textlocal – Streamlining the Delivery of COVID-19 Test Results with SMS

Winner

Rent a Car and Uberall – Driving Online Consumers to a Location β€œNear Me”

Other Shortlisted Entries

Kraft Heinz and Blis – Karvan Cevitam Signature Blends and Jumbo Campaign
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting
Vets4Pets and Blis – Brand Awareness Campaign

Winner

Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting

Other Shortlisted Entries

Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Winner

The Royal Navy, MG OMD and Adludio – Navy Submariners

Other Shortlisted Entries

Docks Bruxsel, Mobsta, Halo and BWP – Docks Bruxsel Footfall Attribution
GS Shop and Moloco – GS SHOP Achieves 4,000 per cent ROAS Through Dynamic Creative Optimization with Moloco
Just Eat Takeaway.com and Liftoff – Just Eat Takeaway.com Acquires New Users and Re-engages Inactive Customers
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simplif.fi – Luxury Retail Brand Increases Online Sales and ROAS with Simpli.fi

Winner

Gold Fish Casino Slots by Sciplay and Yellowhead – The Jade Monkey Campaign

Other Shortlisted Entries

Empiricus and MoEngage – Insight-led Mobile Engagement
Iterable – Brand Affinity
Manchester United and Airship – Growing Engagement with Personalised Manchester United Predictions
T-Mobile and Velti – Daedalus Clustering
Vodafone Turkey – Personalization with Vodafone Data Modeling

Winner

PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform

Other Shortlisted Entries

Vodafone Turkey – Competition Management Strategy for Search Engine Advertising During the Pandemic

Winner

GambleAware, Goodstuff and Picnic – Tap Out, Take a Moment

Other Shortlisted Entries

Coca-Cola, Mobsta and Mediacom – Coca Cola Lightswitch
Iterable – Brand Affinity
Orange and Airship – Retaining App Users and Cross-promoting Apps
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Winner

Vichy and Billion Dollar Boy – Vichy Ambassador x E-retailer Partnership

Other Shortlisted Entries

Deutsche Telekom and Mindshare – What We Do Next
Disney and Titan Digital Media – Disney+ Launch Campaign
Ocean Spray and Captiv8 – Ocean Spray Craisins 2020 Holiday Campaign

Winner

TrafficGuard: Clarity Beyond Measure

Other Shortlisted Entries

App Samurai – Interceptd: Real-time Fraud Prevention Suite

Winner

Vodafone Turkey – BJK Woman Team Sponsorship: #IExist Campaign

Other Shortlisted Entries

Deutsche Telekom and Mindshare – What We Do Next
Mobile Legends and Titan Digital Media – Mobile Legends 515 eParty
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Winner

Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP – Start Your Adventure AR

Other Shortlisted Entries

Huawei and Connector by Granite – Huawei X Fleming
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Winner

NHS and MG OMD – NHS COVID-19 Test & Trace App

Other Shortlisted Entries

Fertility Circle and Redbox Mobile – Fertility Circle Launch Campaign
Genesis and PadSquad – Genesis Young Luxury Campaign
Moose Toys and AdColony – Moose Toys and AdColony Spin the Wheel of Success for Collins Key

Winner

Torrens University Australia, Billy Blue College of Design, Unbnd, SomeOne and VCCP – Start Your Adventure AR

Other Shortlisted Entries

BMG and Facebook UK – Connecting Kylie Minogue To Fans With Augmented Reality
NHSBT and MG OMD – Snapchat Lens for NHSBT Organs Campaign
The Transport Accident Commission Australia, Unbnd and Taboo – Left Unfinished

Winner

Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Other Shortlisted Entries

Hard Rock International & Yellowhead – Hard Rock International & yellowHEAD Hit the Right Chords with Snapchat Audiences
inDriver and Bidease – Programmatic User Acquisition for a Ride-hailing Service
PLT (PrettyLittleThing) and Redbox Mobile – Apple Search Ads Paid Advertising Using the Redbox Platform

Winner

The Biden/Harris 2020 Presidential Campaign, Bully Pulpit Interactive, & Tapjoy – Ridin’ With Biden

Other Shortlisted Entries

My Online Therapy and Yodel Mobile – Transforming How We View Therapy: My Online Therapy Disrupts the Health and Wellness Sector