The Winners
2022 Winners
Congratulations to all of our winners! You can read more about the winner from each category by clicking on any of the links below.


Winner
Vodafone Turkey and Carat – Vodafone FreeZone TikTok Launch
Other Shortlisted Entries
Amelia Island, PadSquad and Starmark – Find Your Escape
EY and Hogarth Worldwide – EY-Parthenon Awareness Launch Campaign
Frito Lay and Tapjoy (Acquired by ironSource) – Share More Joy
McCormick & Company’s French’s, DentsuX and Digital Turbine – DentsuX and Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard
Vodafone Turkey and Carat – Residential Widest Fiber

Winner
Skai – Skai’s App Marketing solution
Other Shortlisted Entries
Dating.com and Bidease – Using Programmatic Ads to Bring CPI Down 15 Times
SplitMetrics – SplitMetrics Acquire
SplitMetrics – SplitMetrics Optimize

Winner
Snowplow Analytics – Snowplow BDP
Other Shortlisted Entries
Adjust – Adjust Datascape
AppsFlyer – Incrementality
TrafficGuard – TrafficGuard’s App Install Protection

Winner
Storyly – The Missing Piece of Mobile Engagement
Other Shortlisted Entries
S’More and MoEngage – Operation Personalization & App Engagement
Vodafone Turkey and Carat – Double Spin the Wheel & Choose Your Gift

Winner
Yodel Delivery Network and Yodel Mobile – Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network
Other Shortlisted Entries
Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Domino’s and AppSamurai – Domino’s Turkey User Acquisition Campaign
Dreamloft and AppAgent – A Game-changing Approach to Growth
Fastic and Stitcht – Community-based Conversational UGC
TwinSpires and ConsultMyApp – Kentucky Derby Campaign

Winner
Yodel Mobile – A Boutique Agency Leading the App Growth Revolution
Other Shortlisted Entries
AppAgent – AppAgent Strategic & Creative Mobile Marketing Agency
M&C Saatchi Performance USA – A Multi-campaign Leader During COVID
Phiture – Industry Leading Through Knowledge Sharing

Winner
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Other Shortlisted Entries
Instabridge and AppAgent – 21% Increase in Downloads for a Leading Wi-fi Password App
Photoshop Express and Phiture – Photoshop Express: Play Store Localized Screenshot Revamp for the Chinese Market
Snoop and ConsultMyApp – ASO Strategy for Snoop: 6-month Uplift Post-engagement

Winner
Pepsi, Unbound and The Live Agency – Pepsi Max Summer AR
Other Shortlisted Entries
LEGOLand Windsor and Zappar – Creating an Immersive Guest Experience for LEGOLAND Mythica
McDonald’s and Creata – McDonald’s Happy Meal Promotion with 7 Mattel Card Games
Vodafone Freezone and VMLY&R Istanbul – FreeZone Ridiculously Great Brush

Winner
Dolap and Storyly – Dolap & Storyly: Gamifying the Shopping Experience
Other Shortlisted Entries
Vodafone Turkey and Carat – From Telco to Techco with HŞY: Telco’s First Multi-Category Marketplace

Winner
Other Shortlisted Entries

Winner
Snoop and ConsultMyApp – ASO Strategy for Snoop – 6-month Uplift Post-engagement
Other Shortlisted Entries
AHE Mobil – AHE Mobil
Kapital Bank and Storyly – Boosting Campaign Participation & Feature Adoption: A Success Story from Kapital Bank & Storyly

Winner
Abide and Moburst – Abide App Subscription Influencer Campaign
Other Shortlisted Entries
Fastic and Stitcht – Community-based Conversational UGC

Winner
Other Shortlisted Entries

Winner
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting
Other Shortlisted Entries
Amelia Island, PadSquad and Starmark – Find Your Escape
Vodafone Turkey and Carat – Residential Widest Fiber: DCO Campaign

Winner
Product Madness – Product Madness TikTok Campaign
Other Shortlisted Entries
Abide and Moburst – Abide App Subscription Influencer Campaign
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
Redefine Meat and Moburst – Redefine Meat International Launch

Winner
Deutsche Telekom and Mindshare – Project Futureproof
Other Shortlisted Entries
McDonald’s and Creata – McDonald’s Happy Meal Family Entertainment: Reading is Fun to Listen
McDonald’s and Creata – McDonald’s Pandemic Support: Audio Books to Stream for Free
Sea Monster Entertainment and AIfluence – #PointTaken
Vodafone Turkey and VMLY&R Istanbul – Vodafone Jobseekers

Winner
Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Other Shortlisted Entries
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
ShareTheMeal & Phiture – Ramadan 2022 Performance Marketing Campaign
Simpli.fi – Mattress Brand Partners with Simpli.fi to Increase eCommerce Sales and Measure ROAS
TIER and Admiral Media – How We Scaled TIER’s User Acquisition Budget to the Moon
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple

Winner
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Other Shortlisted Entries
Ackermans Character Shop and Sea Monster Entertainment – Ackermans Character Shop
Benefit Cosmetics Australia and Unbound – Enter the Beneverse
DeFacto and Storyly – Supercharging Customer Communications: A Success Story from DeFacto and Storyly

Winner
Vodafone Turkey and Carat – One QR to Rule Them All!
Other Shortlisted Entries
GungHo and Mooko Media – GungHo Puzzles and Dragons

Winner
Benefit Cosmetics Australia and Unbound – Enter the Beneverse
Other Shortlisted Entries
Clue by Biowink and Making Science UK – Steering the Google Algorithm for App Campaigns on a Limited Budget
Vodafone Turkey and VMLY&R Istanbul – Vodafone 25 November
Yodel Delivery Network and Yodel Mobile – Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Winner
WYNNBet and ConsultMyApp – Apple Search Ads Campaign
Other Shortlisted Entries
Encantos and YieldMo – Encantos Explores Cookieless Targeting
Product Madness – North American TV Ad Campaign
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple

Winner
Bango – Bango Audiences: User Acquisition Through Purchase Behavior Targeting
Other Shortlisted Entries
Domino’s and AppSamurai – Domino’s Turkey User Acquisition Campaign
LiveScore and Making Science UK – Efficiently Diversifying Audience and Creative at Scale Through Google App Campaigns
Redefine Meat and Moburst – Redefine Meat International Launch
Snowplow Analytics – Snowplow BDP
Varo Bank and ironSource – ironSource User Acquisition