Winner Profile

Yodel Delivery Network and Yodel Mobile – Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

6. App Install Campaign

Campaign Overview

All aspects of this entry were marked as confidential, for the judges’ eyes only, but the strategy, execution and results, which were shared with the judges, convinced them that this entry from Yodel Delivery Network and Yodel Mobile should take the award in this category.

Judges’ View:
“Laser focussed strategy and execution with plenty of elbow grease to deliver fantastic results. A lot was achieved for the budget, and the renovated app was more than matched by a renovated marketing strategy.”

Category

Most Effective App Install Campaign 

Winner

Yodel Delivery Network and Yodel Mobile – Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Other Shortlisted Entries

Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale

Domino’s and AppSamurai – Domino’s Turkey User Acquisition Campaign

Dreamloft and AppAgent – A Game-changing Approach to Growth

Fastic and Stitcht – Community-based Conversational UGC

TwinSpires and ConsultMyApp – Kentucky Derby Campaign